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Best Purple Shampoos

Colored hair can be hard to maintain. External factors, such as the sun’s UV rays, heat styling, swimming, and pollution, can produce unwanted brassiness over time. Good thing, there are purple shampoos that counteract any unwanted yellow, orange, and reddish hues, giving hair its brilliance back. 

If your conventional shampoo has turned your newly-colored blonde hair to brassy, take a look at these purple shampoos. They contain extracts specifically formulated to naturally tone down color-treated hair so it returns to its desirable luster.

Buyers Guide

  1. What is a purple shampoo?

    Answer: Purple shampoo is a hair product that distributes purple pigment to hair, neutralizing brassy, yellow tones.

  2. Can purple shampoo be used as regular shampoo?

    Answer: Purple shampoo can be used as a regular shampoo or as an intensive treatment.

  3. How do you use purple shampoo?

    Answer: If you have brassy or color-treated hair, leave the shampoo on for up to 15 minutes. If your hair is significantly discolored or you have recently dyed your hair blonde, leave the shampoo in for 5 to 15 minutes.

Our Top Picks


Bold Uniq Purple Shampoo for Blonde Hair

  • Neutralizes brassiness in blonde shades
  • SLS and paraben free
  • Softens hair strands
  • Protects color against fading

Reduce discoloration with this purple shampoo. Stronger than traditional blonding shampoos, it is formulated with Vitamin B5 derivative to add shine to natural and color-treated blonde hair. The innovative UV filters prevent fading caused by damaging ultraviolet radiation. The violet-tinted formula enhances blonde, white, and silver coloring by boosting cool tones in the hair.


Pura D’Or Purple Shampoo and Conditioner

  • Provides superior hydration
  • Promotes thicker, fuller hair
  • Detoxifies color-treated hair
  • Balances color tone

Revitalize damaged hair with this purple shampoo and conditioner. The shampoo’s non-color stripping formula helps maintain long-lasting color-treated hair. With vitamins and nutrients found in biotin, the conditioner improves hair’s shine, shimmer, and thickness. With ingredients like bamboo fiber, the duo safeguards color-treated hair against environmental damage.


Lariolla Purple Shampoo and Conditioner

  • Banishes brassiness
  • Tones down natural hair
  • Ideal for outdoors
  • Safe formulation

Restore your hair’s brilliance with this purple shampoo and conditioner. Rich in intense violet pigments, the duo acts like a toner to counteract any unwanted yellow and brassy hues. Infused with oils and extracts, it cleans without stripping the skin. The set includes state-of-the-art ultraviolet filters that protect hair color against the negative effects of harmful UV rays.


Jhirmack Purple Shampoo and Conditioner

  • Strengthens and protects
  • No greasy feel
  • Boosts texture and softness
  • Reduces brassiness

Keep hair healthy with this purple shampoo and conditioner. The shampoo is formulated with green tea extract and folic acid to strengthen hair, while CoQ10 protects from styling damage and environmental stressors. The macadamia nut oil moisturizes rough, limp hair without leaving scalp greasy, while the violet pigment in both formulas work to neutralize unwanted yellow and orange tones.


Maple Holistics Purple Shampoo and Conditioner

  • Perfect for all hair types
  • Banishes brassiness
  • No harsh chemicals
  • SLS, paraben, and cruelty free

Nourish your hair with this purple shampoo and conditioner. Enhanced with jojoba oil, botanical keratin, hibiscus, and shea butter, the duo tones and brightens colored-treated hair. Its lightweight formula won’t strip hair color, while its vitamins and antioxidants ensure healthy-looking locks. Using only pure and potent ingredients, the set does not contain any sulfates, silicones, or other unnecessary additives.


L Luseta Purple Shampoo and Conditioner

  • Eliminates brassy and yellow tones
  • Repairs split ends
  • pH balanced
  • Promotes glossy hair

Protect your hair from environment damage with this purple shampoo and conditioner. The duo is infused with cocos nucifera oil which is packed with fatty acids, vitamins, and antioxidants that help nourish, moisturize, and condition hair. Its signature ingredients are extracted from natural plants, making it sulfate, phosphate, gluten, and paraben free.

Don’t let yourself to be stuck with unwanted brassiness due to the conventional shampoos you’ve been using at home. You can easily maintain your hair color after your visit to the salon with these purple shampoos.