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Best Purple Shampoo for Natural Blonde and Color-Treated Hair

You love your natural blonde hair and will take great pains to manage its luster and color. To make the most of the time, money and labor spent maintaining your natural blonde hair’s glorious hue, hair experts and colorists insist on including a quality purple shampoo in your color maintenance routine. We also have recommendations on extraordinary conventional shampoos that we recently covered, but for purple shampoos, please check out some of these hand picked products that we can safely say are the best in the market.

Buyers Guide

  1. How does purple shampoo maintain color in blonde hair?

    Answer: Purple shampoo is designed to answer warm tints found in blonde hair. It makes use of the color purple which is a hue that effectively cancels out the color yellow (as seen on a color wheel). Toning blonde hair with the color purple efficiently cools down yellow, brassy tones and results into a flattering platinum tone. Purple shampoos with a rich, concentrated purple color are recommended if you want blonde hair that has a luxurious hue and tone.

  2. What hair color suits purple shampoos best?

    Answer: Purple shampoos work on natural blonde and color-treated, light-colored hair whether bleached or highlighted. All types of blonde hair colors from platinum ones to ashy, grey/silver and white blondes will benefit from the functions of purple shampoos. Purple shampoos are not recommended on brunettes or people with dark hair colors since these colors are too dark to for such effects. However, if your brown hair colors has highlights, purple shampoos can retain the luster and brightness of your highlights.

  3. How do you use purple shampoo?

    Answer: You do not need to use purple shampoo every day; once a week is all you need. But if you have a habit of washing your hair regularly due to specific factors, you can use purple shampoo every third day of the week. Use as you would regular shampoo but first, you need to check which part of your hair requires the most toning work—lather those areas with a generous application of the shampoo efficiently for the best benefits. You can leave the shampoo on for several minutes to achieve better toning effects. Condition or use suitable hair mask treatment to further seal hair cuticles and bring about more gloss and luster to the hair.

Our Top Picks


ARROJO Ultra Violet Shampoo Floral Bouquet

  • Sulfate, paraben, and wheat free
  • Infused with a red-violet tint so blondes can kiss goodbye to brassy tones
  • Fragranced with a light floral bouquet, like the first day of spring
  • Vitamin E improves the hair’s elasticity and shine

Formulated with a red-violet tint that balances out brassiness in blondes and grays, ARROJO Ultra Violet Shampoo will instantly change the way your feel about your hair color –– and help to extend the time between salon appointments. Clean and green –– no sulfates or parabens –– Vitamin E makes the hair softer and shinier while the shampoo’s mix of botanicals strengthens the hair shaft, and fights frizz. Did we mention the floral notes of the fragrance remind us of spring in bloom? Use it 2-3 times per week to kiss your brass goodbye, blondies!


ColorProof SignatureBlonde Violet Shampoo

  • Instantly neutralizes brassy and yellow tones
  • Brightens, illuminates and adds glossy shine
  • Dramatically increases tensile strength while nourishing
  • Never dries out hair like typical purple shampoos do
  • Provides unsurpassed color and heat protection

SignatureBlonde Violet Shampoo is designed exclusively to illuminate, brighten and replenish blonde, bleached or silver color-treated hair. Powered by pure violet pigment to instantly cancel brassy tones, this sulfate-free, vegan formula revitalizes your signature shade while gently cleansing. An exclusive oil blend of Abyssinian, Safflower and Chamomile smoothes, nourishes and repairs damaged caused by processing. Strengthens and conditions hair leaving it incredibly soft, bright, bold and beautifully blonde. Includes aromatherapy fragrance notes of tamarind, rose petal and coconut.


L’Oreal Paris EverPure Brass Toning Purple Shampoo and Conditioner Kit

  • Neutralizes Brassy Tones
  • Sulfate Free Hair Care
  • Keeps Color Pure for up to 4 Weeks
  • Strengthens and Protects Hair

We love this purple shampoo by L’Oreal, it’s Sulfate-free EverPure Purple System with hibiscus + purple dye neutralizes brassiness and deeply moisturizes leaving hair brighter. For all blonde, bleached, highlighted brunettes and silver hair.


Kérastase Blond Absolu Bain Ultra-Violet

  • Boosts hair color luminosity
  • Maintains cool blonde color
  • Includes edelweiss flower
  • Softens and strengthens

The Kérastase Blond Absolu Bain Ultra-Violet has a rich purple hue which helps correct unwanted, brassy and yellow tones on blonde hair, whether natural or colored. The formula is enriched with the potency of the edelweiss flower for safeguarding hair strands from everyday styling and pollutants. Blonde hair acquires excellent luminosity with regular usage. Use as directed according to manufacturer’s instructions.


Clairol Professional Shimmer Lights Shampoo Blonde & Silver

  • Has protein-enriched formula
  • Revitalizes fading highlights
  • Neutralizes brassy.yellow tones
  • Cleans without residue

Blonde and silver/platinum/ash blonde hair colors are the rage these days. However, lighter hair requires more maintenance. What better way to refresh light-hued hair with the Clairol Professional Shimmer Lights Shampoo for blonde and silver tresses? It has an efficient formula packed with a vibrant purple color which fights back brass and yellow tones on blonde and lighter-colored blonde hues. Easy to use—just leave the shampoo on for a minute then rinse. Will not leave any greasy, tenacious residue on the scalp too.


John Frieda Sheer Blonde Colour Renew Purple Shampoo

  • Uses Colour-Correcting Technology
  • Has lavender extract
  • Designed for color-treated blonde hair
  • Peroxide and ammonia-free

The John Frieda Sheer Blonde Colour Renew Purple Shampoo is the product you must use in case you have color-treated blonde tresses. Use this one in place of your favorite shampoo at least 3 times every week for color maintenance and shine. The formula makes use of the brand’s reliable Colour-Correcting Technology aided with the benefits of lavender extracts. Free from ammonia and peroxide as well so it does not have any unpleasant smells and it will not further dry and damage colored hair.


Amika Bust Your Brass Cool Blonde Shampoo

  • Has ultra violet pigments
  • Contains wild cherry bark extracts
  • Protein, vitamin and mineral-enriched formula
  • Safe for color/Brazilian/keratin-treated hair

The Amika Bust Your Brass Cool Blonde Shampoo has all the goods when it comes to treating color-treated hair. The formula contains rich, ultra-violet pigments that successfully neutralize yellow and brassy tones on blonde hair. This is not a drying shampoo since it is packed to the rafters with proteins, minerals and vitamins A, B, E and E. This means it’s not only yourhair color that’s cared for, it will help strengthen and add shine as well. Safe to use on hair that’s treated with the Brazilian and keratin methods.


Joico Color Balance Purple Shampoo

  • Ideal for blonde and gray hair
  • Retains vibrancy of hair color
  • Has green tea extracts and UV protection
  • Uses Bio Advanced Peptide Complex

The Joico Color Balance Purple Shampoo aims to not only refresh your blonde/gray hair color or highlights, it will also help maintain its brightness and gleam. Very effective when it comes to color-correcting brass and yellow tones on gray and blonde hair hues. Not drying at all but very beneficial to your tresses due to its use of a formula that has antioxidant-rich green tea extracts and potent Bio Advanced Peptide Complex—it hydrates hair and prevents frizz and static from forming. Has UV protection too for better-looking hair color.


Rahua Color Full Shampoo

  • Made from pure, plant-based ingredients
  • Has Amazonian rahua and morete oils
  • Contains Amazonian lilac clay
  • Gardenia-scented

For those looking for a great organic purple shampoo formula, you must try out the Rahua Color Full Shampoo. Its formula is packed with good, pure ingredients derived from the Amazon forest like Amazonian lilac clay for treating brassy tints plus rahu and morete oils. All ingredients are made to prevent warm tones, preserve hair color, nourish and strengthen strands for hair that’s healthy, shiny and eye-catching. This shampoo is wonderfully scented with gardenia too.

Davines Alchemic Silver Shampoo

  • Made without sulphates
  • silicones and parabens
  • 100% sufactants from natural origin
  • Enhanced with Vitamin B to moisturize and protect

This color-enhancing shampoo was created for platinum and cool blonde tones. Alchemic Silver Shampoo intensifies and illuminates the tones of natural and colored blondes. This shampoo also adds shine and hydrates the strands for healthy, hydrated hair.

When it comes to revitalizing lighter colored hair, it is time to dish out the purple shampoo. Our list consists of the best purple shampoos in the business, from affordable ones to more high-end products. These are not only effective, but repair and nourish dry hair too.